Tips for Improved Ranking on Google Map Search
SEO is a great marketing tool that helps businesses become visible to online visitors. Unless your business appears on Google search results, potential customers might not even know that your business exists. However, there are several ways that SEO can help you obtain a higher ranking on Google search results. For small businesses, appearance in Google My Business and Google Maps would be a great marketing strategy.
Nowadays, Google is changing the way they display search results. Paid advertisers are taking the top search results and then followed by Google map results and listings of Google My Business. Organic results will then follow. Although organic SEO remains important, spending more of your budget on map search and Google My Business ranking would be a wise move.
Appearance on Google Maps will greatly boost your local business search ranking. However, you also need to do certain things to improve your ranking on Google map search. The following tips will help you understand how to rank higher on Google maps searches.
1. Register your business.
The first thing you will have to do is ensure your Google My Business listing is created. If that is already done, you don’t have to do it again. Google My Business is free and takes a short time to set up. You just need the name of your business, address, phone number, a website, and a logo. In case your business is in the Google’s system but you didn’t set up the account, you will need to claim it as the owner. Read more information about how to rank higher on google maps searches.
2. Ensure your Google Business profile is complete
You need to ensure that every field in the Google Business profile has been filled. Even if a field is not related to your business, you should try and fill it. If your profile is considered incomplete by Google, it will be impossible to rank high, especially with the high completion.
3. Local phone number.
It is important that you have a local phone number for your business. In this case ensure the area code used in the number, matches with the primary area code where you serve. In case you serve multiple areas, use a phone number whose area code matches with the business address. Read more information about a local business search ranking.
Again, ensure the number you use is associated with your business and is also in the business social media profiles, website, and other profiles related to your business. Using different phone numbers on different marketing channels can negatively affect your business on Google My Business ranking.
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